General advice:
- Avoid one-word keywords. Search terms that consist of 2-4 words usually have a much higher conversion rate.
- One-word keywords are usually very general and they do not deliver the right type of website visitors. The time that you have to invest to get high rankings for one-word keywords usually does not pay off.
- Use keywords that attract the right kind of people. For example, if your website is about an indie-pop band, then it does not make sense to optimize for 'mp3' even if you sell MP3s of your songs.
- Start with keywords that don't have much competition. Proceed with more competitive keywords when your website has high rankings for the less competitive keywords.
- Axandra Search